The past 2 weeks have been a whirlwind! I recently got an email from Aelfie, a Brooklyn based home goods company (of my dreams) to do a fun project.
The project: A lookbook showcasing Aelfie products in paper form. Includes rugs, pillows, bedding, and bowls.
Final format: A printed booklet to be distributed at ICFF and for use online
Art direction: Have fun and do whatever I want!
Timeline: 2 weeks which was tight with my 9-5 but the date was not flexible as it was determined by the print shop deadline
To say it was a dream project was an understatement. The possibilities were endless but my main concern was being able to replicate the products in paper, after all, the main end goal was to showcase the product in the best light to sell to potential buyers. My idea was to create a tropical paradise where all these fun products would live. I think I also had vacation on my mind :) The overall feeling is of happiness, sunshine and cool vibes. Yes, those are all descriptive art terms.